The Centre for Behavioural Change brings behavioural science into Rang De's work, helping communities make better financial decisions and strengthening the systems that support them.

Focus Areas

The Centre works on understanding how people make decisions, design interventions and strengthen processes around those realities, testing what works to build scalable models.

The Centre works on understanding how people make decisions, design interventions and strengthen processes around those realities, testing what works to build scalable models.

Financial Literacy

Designing engaging learning experiences that help people move from financial knowledge to better everyday decisions.

Loans & Repayments

Using behavioural insights to make borrowing more informed and repayment more consistent.

Process Support

Helping internal and external improve and strengthen processes to deliver better outcomes.

Building What Works

Testing, learning and refining interventions so that approaches that work can be adapted across different contexts.

Methodology

Our objective is to understand what shapes behaviour and turn those insights into practical interventions that improve decisions, processes and experiences for people and the teams that work with them.

Our objective is to understand what shapes behaviour and turn those insights into practical interventions that improve decisions, processes and experiences for people and the teams that work with them.

Diagnose

We start by mapping behaviours, processes, and barriers within a community or programme to understand what's actually driving outcomes on the ground.

Design

Pilot

Evaluate

Scale

Diagnose

We start by mapping behaviours, processes, and barriers within a community or programme to understand what's actually driving outcomes on the ground.

outcomes of the programme

People have the knowledge, tools and support to make better decisions and develop financial behaviours that work for them.

Partners use clearer, more behaviourally informed approaches in their outreach, training, communication and service delivery.

Internal processes, tools and touchpoints are designed around how people actually behave, making them easier to understand and use.

CBC builds evidence through continuous testing and adaptation, helping Rang De develop interventions and models that can be scaled effectively.

Looking for a meaningful CSR partnership?

Email us

Looking for a meaningful CSR partnership?

Email us

Rang De.org is dedicated to pioneering innovative solutions at the intersection of rural livelihoods, financial inclusion, and climate resilience.

@ Copyright 2026. All rights reserved

All Photographs by Rohit J (Independent Social Documentary Photographer)

Rang De.org is dedicated to pioneering innovative solutions at the intersection of rural livelihoods, financial inclusion, and climate resilience.

@ Copyright 2026. All rights reserved

All Photographs by Rohit J (Independent Social Documentary Photographer)

Rang De.org is dedicated to pioneering innovative solutions at the intersection of rural livelihoods, financial inclusion, and climate resilience.

@ Copyright 2026. All rights reserved

All Photographs by Rohit J (Independent Social Documentary Photographer)